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RCAP Score

Market to consumers most likely to move.

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Acquire new customers, recapture previous customers, and understand customer needs without increasing marketing spend.

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Pare down your marketing list

Market to suitable leads by leveraging detailed fingerprints of customer behavior and lifestyle.

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Be a step ahead of your competition

Move faster than your competition by predicting who will need your services.

Efficient spending to improve ROI

Market to 0.1% of consumers. Capture 19% of all movers.

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Actual results from a random sample. Marketed to consumers with a 5% or more probability of moving.

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Easy to Use

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1. Select a region

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2. Choose who to score

• by region

• or your own list

  (coming soon)

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3. See your report

Discover who is likely to move into/within a selected region.

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4. Market efficiently for better ROI

Market more often to fewer consumers.

Report example

Market to these individuals

Likely to need a mortgage in select region

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Not likely

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Efficient Marketing

Reach most movers without marketing to many.

Actual RCAP efficiency for a customer’s selected region.

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Actual MAP efficiency for a customer’s selected region.

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Continuous Improvement

The model gets better and better and better and better.

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Privacy Compliant

  • No credit-related data. All data purchased from marketing data vendors

  • No data privacy infringements. Private consumer database

  • No simple demographic targeting. Ethical consumer differentiation

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