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Win more mortgage customers and spend marketing dollars more efficiently with AI.
If you knew
who was going to acquire a new mortgage in the next 6 months,
their probability for doing so,
and had access to the list in your area...
Would that give you a competitive advantage and impact your business in a big way?
How
420+ data points
= 75,000,000+ combinations per person in your area
Detailed Consumer Identities
Through Machine Learning, we use this consumer fingerprint to predict and rank the most likely consumers to acquire a mortgage in the next 6 months.
• Household characteristics
• Behaviors
• Lifestyle
• Stage of life
• Other
High Precision
Know whom to market to.
Have confidence in your spend.
What
We give you a ranked deliverable list including
• Name
• Address (likely)
• Phone (likely)
• MAP Score
You can decide who you want to market to.
Increase the lifetime value of your mortgage customers by up to +30%.
1. Select a region
2. Choose who to score
• by region
• or your own list
(coming soon)
3. See your report
Discover who is likely to buy a house (MAP score) and move into the selected region (rcap score)
4. Market efficiently for better ROI
Market more often to fewer consumers.
Efficient Marketing
Reach most movers without marketing to many.
Actual MAP efficiency for a customer’s selected region.
Continuous Improvement
The model gets better and better and better and better.
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