Thanks to the Pack Moose Consumer Fingerprint, we can calculate probability of specific consumer behavior.
Like buying or selling a home.
And moving into a specific region.
Very little grey area. So you have
confidence in your target marketing.
99.7% of all consumers score
above a 90% probability
or below a 10% probability.
Version upgrade every 6 months
+ monthly model retraining.
Testing the accuracy of our predictions on MAP Score.
Predicted and actual should match.
109 individuals had 95-100% chance of purchasing a home in the next 6 months.
107 purchased a home = 98%
136 individuals had 90-95% chance of purchasing a home in the next 6 months.
132 purchased a home = 97%
43 individuals had 85-90% chance of purchasing a home in the next 6 months.
37 purchased a home = 86%
27 individuals had 80-85% chance of purchasing a home in the next 6 months.
22 purchased a home = 81%